Sport Isn't Broken — It's Been Abandoned. We're Fighting to Bring It Back.
Let's face the heartbreaking truth: sport in the UK has been stolen from those who need it most.
In the last decade, public funding for grassroots sport has withered away while facility costs have skyrocketed. Over 40% of local authority sports centres have disappeared or been hollowed out. Our children's playing fields—once alive with laughter and movement—are being sold to the highest bidder. And who suffers? The very people who find hope, health and belonging through movement—young people, working-class communities, people of colour—now stand outside looking in, doors slammed in their faces.
Meanwhile, we're lectured to "get active" for our health, our happiness, our precious NHS. As if the barriers were just in our minds. As if systemic inequality wasn't the real opponent we're all facing.
This is where NBRH rises up.
We are not just an organisation—we're a rebellion. A nationwide movement reclaiming sport as a birthright, not a privilege. We're making movement more accessible, more connected, and more organised—without the crushing price tag. We refuse to be another empty campaign asking people to squeeze blood from stones. Instead, we're building a living, breathing ecosystem of free and affordable sport that pulses with community energy, stands firm on hard data, and grows stronger every day.
We champion the unsung heroes—those teaching dance in drafty church halls, organising pickup games on crumbling courts, leading fitness sessions in neglected parks. These everyday warriors already fighting the good fight. We arm them with tools to flourish, financial support when the struggle gets too real, and a platform that weaves their work into something greater than themselves.
Our approach isn't built on hunches—it's powered by real-time data mapping where need burns brightest, where opportunities have dried up, and where investment could ignite transformation. This isn't wishful thinking—it's evidence-driven, community-forged action. We're challenging public health teams, councils and sponsors to stop talking over communities and start truly listening to their voices.
Because here's the raw truth: what's been lost isn't just funding—it's soul. Sport has been hijacked by profit-hungry corporations and elite institutions. The pure joy, the spontaneous play, the human connection—all sacrificed at the altar of commercialisation. And we're standing up to say: enough.
We believe free sport belongs to everyone—as fundamental as clean air, green spaces, or public libraries. That might sound revolutionary, but it's actually restorative. It's reclaiming what was taken from us. And it's time to take it back.
Our vision? A United Kingdom transformed by accessible sport powered by passion, not profit margins. A policy revolution where community sport commands the same respect and resources as elite pathways. And a culture where movement isn't packaged and sold back to us as a luxury product, but embraced as daily ritual—joyful, messy, profoundly human.
We're not asking permission. We're not begging for scraps from the table. We're building the future of sport ourselves—right now, from the ground up.
This is your call to arms. Whether you're a player, organiser, funder or simply someone who feels the burning injustice of the current system—this is where you belong.
Join us. Let's heal this broken promise. One Neighbourhood at a time.
