NBRH GOALS
At NBRH, our goals aren’t vague ambitions—they’re bold, practical steps towards a world where sport is a right, not a privilege. We’re starting by unlocking access for those most excluded, boosting the clubs and coaches at the heart of communities, and cutting through the noise in health and fitness.
Over time, we’ll scale our impact—raising participation, lowering costs, upgrading infrastructure, and spotlighting the sports that deserve more attention. Long-term, we’re aiming big: free, regular sport and movement for a million people. Because everyone deserves to move, belong, and benefit—no matter their background or bank balance.
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NBRH will provide free weekly access to sport and fitness for 100,000 people by subsidising existing clubs, partnering with local councils, and simplifying sign-ups. Priority will go to low-income, underserved communities where cost and convenience are barriers. This is about proving that free sport isn’t just possible—it works. We’re testing the model at scale, showing real people benefit when access isn’t paywalled.
0 / 100,000 PEOPLE SUPPORTED
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Through our revenue share model, we’ll generate £500,000 for 100 grassroots clubs by helping them reach new audiences, streamline payments, and monetise spare capacity. It’s a direct injection of value: more bookings, less admin, fairer splits. This ensures clubs thrive while staying affordable, making financial sustainability a shared win.
0 / 100 CLUBS HELPED
£0 / £500,000 GENERATED
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We’ll train 100 local coaches, organisers, and community leaders in inclusive coaching, digital tools, and club ops—giving them the confidence and skills to grow their sessions. These are the people driving change on the ground. By investing in them, we multiply our impact and build long-term capacity where it matters.
0 / 100 PEOPLE UPSKILLED
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We’ll help 50clubs solve real, practical problems—from poor attendance to no-shows to clunky booking systems. Each fix will be logged and shared to create a public knowledge base for other clubs. This is hyper-local problem-solving with national scale—making it easier for grassroots sport to run better everywhere.
0 / 50 CLUBS IMPROVED
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We’re cutting through the noise with an open, evidence-based library that demystifies health and fitness—no jargon, no snake oil. It’ll answer the questions people actually ask, written with empathy and realism. Because if people don’t trust the info, they don’t act on it. And right now, most of what’s out there is either confusing, elitist or wrong.
0 / 100 APPROVAL ON FITNESS CONTENT
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We’ll drive a 25% uplift in sport and class participation among young people, older adults, and marginalised groups through targeted partnerships, tailored content, and financial support. This isn’t about blanket growth—it’s about inclusion. Because the gaps in who moves and who doesn’t are where the health inequalities begin.
0% / 25% UPLIFT
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We’ll raise the national profile of 10 underfunded sports through a mix of media features, digital storytelling, and community showcases. These sports often get sidelined due to funding bias and media indifference—but they offer joy, identity, and culture. We’re giving them the stage they deserve.
0 / 10 NICHE SPORTS SPOTLIGHTED
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Our model—aggregated bookings, shared subsidies, and digital efficiencies—aims to cut the average annual cost of sport and fitness by 30%. We’ll track national cost data and advocate for pricing reform with providers. Affordability is the front line of access. Lower costs mean fewer excuses, more movement.
0 / 1000 HAVE HAD THEIR COST REDUCED
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We’ll upgrade 10 community sports facilities with better equipment, tech tools, and accessibility improvements. Some will be physical fixes, others digital integrations. We’ll partner with suppliers, sponsors, and local authorities to get it done. Because a good space invites people in. A neglected one locks them out.
0 /10 FACILTIES UPGRADED
