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The Problem With Social Exercise — And the Opportunity to Fix It
Social exercise is booming. In the UK, over 14.3 million adults take part in team or group-based physical activity every week[^1], with Gen Z and Millennials driving a shift away from clubbing and drinking towards fitness, connection, and wellbeing. In fact, alcohol consumption among 18–24s is dropping, while demand for experiences like 5-a-side, yoga socials, run clubs and padel is surging. Social sport isn’t a niche—it’s a lifestyle. And it’s surprisingly inelastic: even when the economy wobbles, people still find ways to move and meet.
The UK fitness market alone is worth over £5.3 billion[^2], yet the infrastructure behind casual, local, social sport is underwhelming. The experience of trying to stay active with friends is often frustrating, fragmented, and overpriced.
So what’s broken?
The facilitation of social sport and exercise simply hasn’t caught up with demand.
Sessions are expensive
Venues are hard to book or poorly maintained
Club websites are clunky, outdated or non-existent
No central place to find umpires, coaches or local experts
Discovery is spread across too many tools
Reviews, content and community features are scattered
People running clubs don’t have the time, expertise or funding to grow
And big players monopolise facilities, pricing out smaller groups
It’s the kind of sector that everyone uses, but no one’s built properly. Travelling has Tripadvisor. Accommodation has Airbnb. Work has LinkedIn. So where do you go for social sport?
What’s currently out there?
ClassPass is sleek but expensive—and mostly focused on urban classes.
Strava serves runners and cyclists, but not team sports or casual players.
Sportas is just a booking tool.
Go Mammoth operates more like a gatekeeper than a platform for growth.
Universities support student sport—but are chronically underfunded and overstretched.
There’s no central space that supports everyone: players, clubs, coaches, umpires, organisers, and fans. And the people working hardest to build grassroots communities are left with little support.
Our Solution: NBRH – The All-in-One Platform for Social Sport
We’re not reinventing sport. We’re making it easier to find, fund and fuel the sport people already love.
1. We organise it
Everything you need in one platform: book sessions, discover new clubs, buy gear, read useful content, build your own community, advertise, share, sell, and learn. All in one integrated, dynamic ecosystem.
2. We make it easier
We partner with existing clubs, not replace them. That means no disruption to routines—just smarter support, better tools, and access to a wider audience.
3. We make it cheaper
We subsidise the cost of sessions and classes using a loyalty model. Like Avios, but for movement.
Users earn NBRH Tokens through subscriptions, merch, surveys and more.
Tokens = discounts and rewards for sessions they already attend.
As our user base grows, we monetise through ads and partnerships.
Revenue is then reinvested into the grassroots clubs that power our ecosystem.
This model creates a self-sustaining loop: attract users through savings, retain them through rewards, engage them through content and community, and grow clubs through reinvestment.
When social exercise is cheaper, easier, and more organised, everyone wins.
Ready to move differently?
If you’ve ever been priced out of a class, ghosted by a club, struggled to find a teammate, or just wished staying active was simpler—you’re not alone. The NBRH is built for people like you. The ones who want more than a workout—they want a way in.
Join us. Help us build the future of social sport—one session, one connection, one token at a time. Because movement is better together. And everyone deserves a place to play.
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We turn money into movement.
A starter pot—bootstrapped by the founders and topped up with grants, grassroots-sport funds and early fundraising—subsidises social-sport sessions at local clubs. To unlock those discounts, players join NBRH.
Cheaper sessions attract more users; every time they book, interact, participate or buy, they earn NBRH Tokens (think “Avios for exercise”) that can be redeemed for future play. This rewards loop keeps participation high and churn low.
With an engaged, data-rich community we generate revenue from tiered memberships, merch, events, perks, services, digital tools and carefully matched brand partnerships. A fixed slice of every pound earned flows straight back into the subsidy pot, so the flywheel accelerates: more funding → lower prices → more players → higher revenue.
Over time the system becomes self-funding, with external investment used only to scale faster or enter new regions. Result: affordable sport, thriving clubs, and a business that grows by giving value back.
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To boost retention and keep our community active, we use a virtual currency called NBRH Tokens.
These tokens are your key to unlocking subsidised access to a wide range of sports sessions, exercise classes, and NBRH events. They strike the balance between affordability and accountability—giving users a sense of ownership while encouraging positive habits and long-term engagement.
How it works
The more you engage with the NBRH, the more tokens you earn. Think of them as loyalty points for being active in your community.
Here’s how you can earn tokens:
Buy NBRH merchandise
Subscribe to a membership tier
Complete surveys or sponsored tasks
Compete in quizzes
Participating in REP leagues
Win tournaments or giveaway competitions
Attend events and visit partner venues
Maintain activity streaks or complete NBRH quests
Be part of a club or contribute ideas
Engage with our socials or refer friends
Receive donations or gifts from other users
Get reviewed positively by your community
Become a long-term, active user—or even an investor
Purchase tokens directly if needed
What you can spend them on
Social sport sessions
Fitness or exercise classes
NBRH-hosted events and community gatherings
Token value
Each token is roughly equivalent to £10, based on the average price of a session.
We review this regularly to reflect market rates and may dynamically adjust token prices depending on demand, popularity, or session type.
Token limits and expiry
Free users have a limited token balance cap
Paying members can hold more tokens at once
Temporary tokens (e.g. gifted or purchased packs) come with expiry windows
Tokens are non-cash and non-transferable — they can only be redeemed for NBRH activities
Bottom line: the more you show up, share, and stay active with NBRH, the more you earn. And the more you earn, the more you get to play — without breaking the bank.